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Why should i build an email list over a Facebook page
Welcome back to the second episode of the new format. Yesterday I told you my answer to the question, do I need to build my business on social media. Listen to it
Tomorrow, it’s email marketing again, and the question for you to consider is, Why do i need to be building an email list?
Back again, and having a wonderful time. How about you? Today, as a follow-up to yesterdays episode, the question I Have for you is Why should i build an email list over a Facebook page?
Consider that as I give you the tip and story for today. Remember that on a daily bases at 7:00PM west coast time your going to get an episode dropped on your nearest podcasting devise! So, don’t forget to hit the subscribe button.
iTunes, Stitcher, Or On Google Play Music.
The tip I have for you is Know your subscribers. In a future episode, I’m going to share with you ideas about how you can use tools to learn more about what your audience wants to learn. You don’t have to do anything extra if you use some of the tools to be wants. I’ll share that with you soon.
When I got started marketing online, back in 2012 I didn’t know what I was learning. I was all over the place, jumping from here to there, doing this and that, and not making anything stick. I did this for a couple of years and then I figured out my place in this whole internet marketing arena. I did learn quite a bit however, and it’s been a fun adventure. More about that in future podcasts.
So, lets get back to the question of the day:
CLICK TO TWEET: “Why should i build an email list over a Facebook page? #yopcast e2, http://staging.yourownpay.com/e2/“
The answer is found in yesterdays podcast, that is that people aren’t seeing your posts as much as they could be. According to a 2013 salesforce article 25 Mind Blowing Email Marketing Stats –
roughly half of an email list will be active. This is opening or clicking on links. That’s substantially up from the 2-6% on Facebook a year later then that article was published, and even more then the 16% in 2012. This is also even better then the 1-3% impressions on twitter.
So, in short, you should build an email list over a Facebook page. That being said you shouldn’t neglect Facebook either. Want to chat more about strategy for your business? Get in contact with me.
Hey, Michael Babcock here coaching blind entrepreneurs on how to build there business online. Taking care of all the technical shit, so you don’t have to worry about it. If you liked todays episode, share with your favorite social media. Get sharing links and show notes on the podcast episode page found at yourownpay.com/e2/